Bon Voyage Travel App
UX/UI DESIGN SOLUTION
Bon Voyage is an app that helps people travel better globally in their own way by restaurant booking, weather checking, popular spots recommending, best deals finding...
My Role
This project was independently delivered by me from researching, defining, ideating to prototyping and testing. This was also the first time I applied user centric design process on a project. The following content shows the thinking process and tangible deliverables for Bon Voyage app.
Tool Used
Slack
Communicating
Google Drive
Sharing and Storing
Sketch
Wireframing
Invision
Prorotyping
The Approach
Domain Research
According to Booking.com, sustainability and eco-friendliness are the emerging trends in the travelling industry as this issue is universally vital for our own sake while travelling will also create a lot of pollution and waste.
Technology should also combined closely with the development of travel industry to attract more travellers while creating less harm to the environment.
The current market is rather competitive, but the demand keeps rising, so the market is still full of opportunities. User confidence should be strengthen when planning and booking trips.
Meanwhile, personalised experience should be empathised more often these days because with the development, people are pursuing different purposes when travelling
Mobile-first would no doubt be the priority. And even "no UI" pricinple should be encoueaged and applied when designing travelling app, for even smaller mobile devices.
User Interviews
I interviewed with 4 travel app users about their experience before/during/after travel in order to learn their goal, frustration, motivation and influence. These preliminary interviews helped me curated the vision of the further steps in the design process
Male: 67% Female: 33%
Aged 30-35
100%
are working in the creative industry in the east United State.
have partners that they can travel with.
have relatively organised and well-planned lives.
67%
have pets.
want to make family trips enjoyable.
don’t like long car journeys.
love to walk around when travelling.
Interviewees tend to prepare and research a lot before travelling, seeking for the best deals and travel with specific purposes.
Interviewees have fear of missing out, want to have the sense of impacting and sharing with others.
Interviewees have good work-life balance, and could spare holidays for trips.
For interviewees, travelling is budget-worthy, but the experience also matters.
Problem Statements
A trendy urban traveler wants to create personalised trips because he would like to experience the best local culture within the budget.
Elements considered:
❑ Budget friendly
❑ Personalised
❑ Collaborate with others
❑ Use when connection poor
❑ Weather
User Persona
The Solution
6-8-5 Sketches
Mid-Fidelity Wireframes
 |  |  |
|---|---|---|
 |  |  |
 |  |  |
 |  |  |
 |  |  |
 |  |  |
 |  |
High-Fidelity Wireframes
 |  |  |
|---|---|---|
 |  |  |
 |  |  |
 |  |  |
 |  |  |
 |  |  |
 |  |  |
 |
The Outcome
User Flow
You and your significant other are super excited to use this app Bon Voyage to discover some signature Izakayas at Omotesando in Tokyo Japan on Wednesday, 3 Sep at 10:00pm and want to book a table right away!
Reflection
I used around 4 weeks time to design the first UX solution in my UX journey. This project is definitely not perfect in terms of definition, visualisation and usability. However, it managed to complete a specific task flow by learning and testing from actual users.
If I get the time to redo this project, I will put more time in understanding user's needs and frustrations so that the current experience can be improved from there.