How to be a good storyteller?
As a designer, there are some occasions that I need to present myself and my works in front of others. Due to my shy and reserved nature,...
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Feb 15, 20212 min read
The Laws of Simplicity – reading notes
The Laws of Simplicity is written by John Maeda, an excellent experience designer as well as the CXO of Publicis Sapient. There are some...
Jan 23, 20211 min read
Emotional Design by Don Norman | Reading Notes: Final Part
In the last two chapters of this book, the current states and the future of the emotional machines/ robots were being discussed. The...
Jan 17, 20212 min read
Emotional Design by Don Norman | Reading Notes Part 6
People tend to attach human emotions/feelings/belief/ motivations to animals and inanimate objects; this is called anthropomorphism. If...
Jan 4, 20214 min read
Emotional Design by Don Norman | Reading Notes Part 4
In this chapter, author used an example of three different water bottles to introduce three levels of design. There are cheap water and...
Dec 28, 20202 min read
Emotional Design by Don Norman | Reading Notes Part 3
There are multiple faces of emotion and design such as the appearance (visceral design); the pleasure and effectiveness of use...
Dec 20, 20203 min read
Emotional Design by Don Norman | Reading Notes Part 2
In prologue of Emotional Design, the author analysed cognitive and affective systems and introduced visceral, behavioural and reflective...
Dec 14, 20202 min read
Emotional Design by Don Norman | Reading Notes Part 1
The first book I read of Don Norman was his The Design of Everyday Things, recommended by my UX design instructor. As a huge admirer of...
Dec 6, 20203 min read
“Hooked” reading notes | Part 4: Next Steps and Habit Testing
Next steps: What am I going to do with this? As a user, I’ve been long worried about the social dilemma caused by so-called habit-forming...
Nov 27, 20203 min read
“Hooked” reading notes | Part 3: Variable Reward and Investment
Variable reward The third phase of Hooked model is variable reward, where the product rewards users by solving a problem and reinforce...
Nov 22, 20203 min read
“Hooked” reading notes | Part 2: Trigger and action
Trigger The first step in the hooked model is trigger. There are two types of triggers, external and internal. Long story short, people...
Nov 15, 20202 min read
“Hooked” reading notes | Part 1: The hooked model and habit zone
It takes four steps to form a habit. Trigger is the spark plug in the engine, externally and internally. The new habit becomes customers,...
Oct 28, 20201 min read
Sketch Challenge vol.3
Collage practice, inspired by Dadaism.
Oct 28, 20201 min read
Sketch Challenge vol.2
Collage and colour practice by photoshop pen tool.
Oct 28, 20201 min read
Sketch Challenge vol.1
These two are inspired by surrealism, my favourite art genre. Both images are about nature. I love nature as it not only provides us but...
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