In this assignment, I will be giving advice to a team that is creating a new website. The design team has created a first prototype of a...

Recently I have been learning a UX design specification on Coursera by DC San Diego to both review my old knowledges of UX design and...

What is Pinduoduo? image from internet Pinduoduo(PDD), owned by Tencent Holding, is now the third-largest e-commerce player behind...

Just finished a technical interview and really enjoyed chatting with the interviewer (without knowing the interview result😂). Today,...

As a designer, there are some occasions that I need to present myself and my works in front of others. Due to my shy and reserved nature,...

The Laws of Simplicity is written by John Maeda, an excellent experience designer as well as the CXO of Publicis Sapient. There are some...

The LEAD approach was raised by John Maeda, CXO of Publicis Sapient, to define excellent CX. Since then, it had been constantly optimised...

As a UX/UI designer, I think it is of great importance to keep a fresh eye for the new things and trends in the industry. Therefore, I...

In the last two chapters of this book, the current states and the future of the emotional machines/ robots were being discussed. The...

People tend to attach human emotions/feelings/belief/ motivations to animals and inanimate objects; this is called anthropomorphism. If...

This blog discusses the role fun and games play in product designing. As we know, positive emotions facilitate coping with stress, and...

In this chapter, author used an example of three different water bottles to introduce three levels of design. There are cheap water and...

There are multiple faces of emotion and design such as the appearance (visceral design); the pleasure and effectiveness of use...

In prologue of Emotional Design, the author analysed cognitive and affective systems and introduced visceral, behavioural and reflective...

The first book I read of Don Norman was his The Design of Everyday Things, recommended by my UX design instructor. As a huge admirer of...

Next steps: What am I going to do with this? As a user, I’ve been long worried about the social dilemma caused by so-called habit-forming...

Variable reward The third phase of Hooked model is variable reward, where the product rewards users by solving a problem and reinforce...

Trigger The first step in the hooked model is trigger. There are two types of triggers, external and internal. Long story short, people...

It takes four steps to form a habit. Trigger is the spark plug in the engine, externally and internally. The new habit becomes customers,...

Last week, I attended a recruitment project promoted by 1000 hires to get myself hired. I want to share this interesting experience in...