Designing Experiments
In this assignment, I will be giving advice to a team that is creating a new website. The design team has created a first prototype of a...
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Mar 23, 20213 min read
Design Principles
Recently I have been learning a UX design specification on Coursera by DC San Diego to both review my old knowledges of UX design and...
Mar 17, 20213 min read
One more Chinese digital giant you need to know besides Taobao, Wechat and Tiktok —— Pinduoduo!
What is Pinduoduo? image from internet Pinduoduo(PDD), owned by Tencent Holding, is now the third-largest e-commerce player behind...
Feb 25, 20212 min read
How to nail a technical interview as a UI/UX Designer?
Just finished a technical interview and really enjoyed chatting with the interviewer (without knowing the interview result😂). Today,...
Feb 19, 20213 min read
How to be a good storyteller?
As a designer, there are some occasions that I need to present myself and my works in front of others. Due to my shy and reserved nature,...
Feb 15, 20212 min read
The Laws of Simplicity – reading notes
The Laws of Simplicity is written by John Maeda, an excellent experience designer as well as the CXO of Publicis Sapient. There are some...
Feb 8, 20214 min read
What is LEAD approach and how does it help improve user experience?
The LEAD approach was raised by John Maeda, CXO of Publicis Sapient, to define excellent CX. Since then, it had been constantly optimised...
Jan 31, 20213 min read
5 UI Design trends you don't want to miss in 2021 (Some tutorials included!)
As a UX/UI designer, I think it is of great importance to keep a fresh eye for the new things and trends in the industry. Therefore, I...
Jan 23, 20211 min read
Emotional Design by Don Norman | Reading Notes: Final Part
In the last two chapters of this book, the current states and the future of the emotional machines/ robots were being discussed. The...
Jan 17, 20212 min read
Emotional Design by Don Norman | Reading Notes Part 6
People tend to attach human emotions/feelings/belief/ motivations to animals and inanimate objects; this is called anthropomorphism. If...
Jan 9, 20212 min read
Emotional Design by Don Norman | Reading Notes Part 5
This blog discusses the role fun and games play in product designing. As we know, positive emotions facilitate coping with stress, and...
Jan 4, 20214 min read
Emotional Design by Don Norman | Reading Notes Part 4
In this chapter, author used an example of three different water bottles to introduce three levels of design. There are cheap water and...
Dec 28, 20202 min read
Emotional Design by Don Norman | Reading Notes Part 3
There are multiple faces of emotion and design such as the appearance (visceral design); the pleasure and effectiveness of use...
Dec 20, 20203 min read
Emotional Design by Don Norman | Reading Notes Part 2
In prologue of Emotional Design, the author analysed cognitive and affective systems and introduced visceral, behavioural and reflective...
Dec 14, 20202 min read
Emotional Design by Don Norman | Reading Notes Part 1
The first book I read of Don Norman was his The Design of Everyday Things, recommended by my UX design instructor. As a huge admirer of...
Dec 6, 20203 min read
“Hooked” reading notes | Part 4: Next Steps and Habit Testing
Next steps: What am I going to do with this? As a user, I’ve been long worried about the social dilemma caused by so-called habit-forming...
Nov 27, 20203 min read
“Hooked” reading notes | Part 3: Variable Reward and Investment
Variable reward The third phase of Hooked model is variable reward, where the product rewards users by solving a problem and reinforce...
Nov 22, 20203 min read
“Hooked” reading notes | Part 2: Trigger and action
Trigger The first step in the hooked model is trigger. There are two types of triggers, external and internal. Long story short, people...
Nov 15, 20202 min read
“Hooked” reading notes | Part 1: The hooked model and habit zone
It takes four steps to form a habit. Trigger is the spark plug in the engine, externally and internally. The new habit becomes customers,...
Nov 3, 20203 min read
A pleasant collaboration with 1000hires
Last week, I attended a recruitment project promoted by 1000 hires to get myself hired. I want to share this interesting experience in...
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