Profile

Welcome to my portfolio website, I'm Yilin (Yi-lin), a London based UX designer.

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I'm an experienced UX professional with 5+ years in financial services, now evolved into a Customer Journey Experience Lead role.

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Passionate about creating seamless, human-centered experiences by bridging business goals with customer needs. Strong expertise in high-level journey mapping, digital strategy, and UX vision setting for large-scale products. Adept at leading cross-functional collaboration across design, engineer and product teams to drive impact.

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I'm also a skilled facilitator, communicator, and mentor, ensuring CX thinking is embedded at every level of an organisation.

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